Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any previous generation has marketers scurrying for alternative solutions.
Did You Know:
According to Nielsen, less than 5% of all advertising marketing budgets are being spent to target the 50+ demographic, America’s wealthiest segment of the population. The baby boomers dine out 3 times per week, they purchase 43% of all cars and spend 90% of all vacation travel, totaling one trillion dollars annually!
Over 3.8+ Million Baby Boomers 50+ reside in South Florida and they actually spend MORE TIME ONLINE than do the Millennial’s. Limelight Networks
The 50+ community is the most powerful consumer group in history.
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